marketing management analysis planning implementation and control

They cited his Marketing Management book as one of the 50 best business books of all times. The Financial Times included him in its list of the top 10 business thinkers. Summary: Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organizations objectives, capabilities, and resources with marketplace needs and opportunities. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. OL24841610W Page_number_confidence 88.12 Pages 886 Partner Innodata Pdf_module_version 0.0.20 Ppi 300 Rcs_key 24143 Republisher_date 20201217134649 Republisher_operator Republisher_time 924 Scandate 20201216135342 Scanner Scanningcenter cebu Scribe3_search_catalog isbn Scribe3_search_id 9788120311787 Tts_version 4. Marketing management : analysis, planning, implementation, and control. Urn:lcp:marketingmanagem0000kotl_a9v6:epub:0a7c6f33-7fe9-40fb-bc6a-1a82403e1506 Foldoutcount 0 Identifier marketingmanagem0000kotl_a9v6 Identifier-ark ark:/13960/t75v3g49z Invoice 1652 Isbn 8120311787ĩ788120311787 Ocr tesseract 4.1.1 Ocr_detected_lang en Ocr_detected_lang_conf 1.0000 Ocr_detected_script Latin Ocr_detected_script_conf 0.9861 Ocr_module_version 0.0.9 Ocr_parameters -l eng Old_pallet IA-NS-0000337 Openlibrary_edition

This book, worldwide best seller, highlights the most recent trends and developments in global marketing. Access-restricted-item true Addeddate 01:01:30 Boxid IA40018901 Camera Sony Alpha-A6300 (Control) Collection_set printdisabled External-identifier Marketing Management: Analysis, Planning, Implementation, and Control.

Marketing management analysis planning implementation and control